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the good italian

CARUSO

HERITAGE

Raffaele Caruso was a noted Neapolitan master tailor who in 1958 decided to move to the region of Parma, Italy to set up his bespoke tailor shop.

His talent quickly drove luxury brands to ask him to produce their collections as a third-party.

Later, he started producing under his own brand Ma.Co., known since 2007 as Raffaele Caruso and nowadays simply as Caruso.

In 2008, Umberto Angeloni, an authority in the luxury menswear business, took over as CEO before taking control in 2012, enhancing the potential of the company.

Today Caruso is a leader in the production of premium hand made Italian garments.

HANDMADE IN ITALY

OUR TEAMS HAVE A COLLECTIVE EXPERTISE THAT IS UNIQUE IN THE BUSINESS.

From the development to the production, everything takes place in our establishment in Soragna. More than 500 highly skilled professionals dedicate themselves to excellence.

Caruso develops menswear lines with great quality fabrics, finishes and accessories, that use both highly advanced industrial technology and traditional tailoring. The know-how of our production has been the international standard for “AAA” luxury brands for decades now.

Our atelier develops about 4,000 prototypes each year (fashion houses included). With our 30+ professionals dedicated to research and development, we are a step ahead in innovation and quality.

Caruso prides itself on first class hand-made and hand finished products (full canvas sleeve units).

MISSION

TO BE MASTERS OF STYLE

We dictate a unique style based on timeless elegance and the finest Italian tailoring.

We empower consumers with a higher level of culture, spirit and taste by enhancing these through our garments.

We offer the highest combination of technology and craftsmanship.

Our collections are based on distinctive details, but remain relevant in modern lifestyle and versatile, letting every customer express his own personality (MTM / RTW).

AMBITION

BECOME THE “GO-TO” MENSWEAR HOUSE

TO BE RECOGNIZED AS A LEADER OF ITALIAN ELEGANCE.

Reinforcing the brand’s identity with only one label, clear projects (models/fabrics) and a bolder communication.

Entering men formalwear’s leading distributors/opinion leaders.

Being noticed and remembered thanks to beautiful and strong visual aesthetic.

VALUES

FORMALWEAR AS THE ULTIMATE FORM OF SELF EXPRESSION AND AESTHETIC

Italian “way of being” as a core value, tailoring is one of its aspects.

Timeless style over trend and fashion.

Simplicity along with strong contents (fabrics/ constructions).

Formalwear tailored to the individual and worn as a choice of self expression rather than a professional obligation.

OUR CUSTOMER

Self-confident, charismatic and internationally minded Age range: “lifespan”

He lives and operates in a metropolitan environment: a world citizen and influencer.

He buys Caruso to express his individuality.

Prefers elegance over logo, looking for excellence and distinctive style at the right price.

Passionate and knowledgeable about luxury, he is a connoisseur.

Caruso is
an Italian brand

Italy is its cultural foundation and shapes its mission. The brand payoff synthesizes the concept.

Founded by a Neapolitan Bespoke Tailor in 1958, Caruso is truly Italian by heritage, by provenance −all its products, which are 100% made in Italy by the company’s 600 skilled seamstresses and master tailors− and by core customer: the Good Italians.

Caruso is
a sartorial brand

…by definition. Sartorial because its core product is the tailored suit –the foundation of men’s elegance in every latitude and main pillar of their wardrobe− employing only full-canvas construction with hours of hand-made details, and because it manufactures one thousand custom suits, jackets and coats every month.

Caruso is
a luxury brand

… that delivers superior value and service. Luxurious because of the unique quality of its materials and processes, providing the best value (quality/price ratio) at the high-end of the range, and because it has only one product line that is aimed at the same élite clientele.

Caruso is
a modern brand

… that constantly evolves its style, materials, and technique. Modern because it reflects the timeless tenets of men’s tailored elegance while, at the same time, constantly experimenting with new shapes, researching and developing new fabrics and accessories, and adapting  technological advances to traditional processes.

THE GOOD ITALIAN

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