“VIOLA MILANO WAS FOUNDED IN MILAN, BORN TO CREATE AND DESIGN THE WORLD’S MOST TIMELESS, ELEGANT AND UNDERSTATED LUXURY COLLECTION OF HANDMADE MEN’S TIES AND ACCESSORIES. A TRUE LOVE STORY BASED ON PASSION, LOVE AND MASTERY BROUGHT VIOLA MILANO IN NATURAL GROWN IN TO A TOTAL LOOK AND LIFESTYLE BRAND.
BY COMBINING THE BEST ITALIAN CRAFTSMANSHIP, SUPERB LUXURY FABRICS, IMPECCABLE FIT WITH A UNDERSTATED ITALIAN CUT, VIOLA MILANO IS TODAY KNOWN AS THE “ROLLS ROYCE” OF ITALIAN CLOTHING & ACCESSORIES.”
Viola Milano is proud about their dedication to quality and craftsmanship, and the recognition it has earned them in the international menswear community. At Viola Milano they believe that there is an inherent value in beauty itself, for no other purpose than to appreciate it.
They believe that the best, most satisfying way to do things is not necessarily the quickest or most convenient. Instead, at Viola Milano they have always strived to make products that reflect their ambition to create expertly crafted, handmade items for the sake of beauty itself. Caring to preserve Europe’s strong traditions of quality craftsmanship, they work with talented artisans in the United Kingdom and Italy.
Viola Milano came to be after a number of inspirational journeys through southern Europe and Italy in particular. They have have always loved beautiful clothing, shoes and of course accessories, and as long as they can remember, Viola Milano have been exploring new ways of dressing, interesting materials, colours and textures.
Although they travelled the world in their search, they had trouble finding products that were just right, that were made without compromise. After years of not being entirely happy with what they could buy, they decided to create their own products that were one hundred percent the way Viola Milano wanted them to be.
Viola Milano is responsible of bring timeless elegance & impeccable luxury craftsmanship to the modern gentleman worldwide.
Presented in over 250 shops in over 50 countries worldwide, Viola Milano is today one of the biggest Italian luxury accessories maker & lifestyle brand worldwide.
They find their inspiration in the culture and lifestyle of the classic Italian gentleman, which became a fantastic source of creativity that is the essence of all of their products. They are constantly amazed how the Italian man, in a nonchalant and bold way, can make something that for the rest of the world was previously unthinkable, look perfectly natural. They believe style and inspiration are highly personal and unique for each person.
Viola Milano gives men an opportunity to express their own uniqueness and personality with individual twists to their outfits, whether conservative or more adventurous.
The collections are based on iconic essential items that never change or get out of time. Every product category is shaped from iconic items that have been worn through generations, slightly modified for a modern and contemporary appeal. Their motto is, and will continue to be: “Timeless elegance has no fear of time”, a statement that inspires all that they do as a company
‘To lead men worldwide to a more well-dressed and beautiful life, filled with colours and expressions in their own personal style.’
‘Create exciting and inspirational collections that help men all around the world express and develop their personal style, in clothes and in life.’